NEW TRUCKS |
USED TRUCKS |
SELLING YOUR TRUCK? |
NEWS & CAREERS |
Freightliner Breaks Record
Truck manufacturer Freightliner on May 6 proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its newest vehicle to approximately 200 media members and other influencers.
Using projection mapping technology, the brand set the dam’s 420,000-square-foot surface ablaze with 60 projectors which, at 26,000 watts each, produced 1.17 million lumens (equivalent to the light output of 1,400 60-watt light bulbs) and shattered the Guinness World Record for highest light output projection. Not impressed yet? Consider this: the size of the dam’s usable surface is the equivalent of 87 average-size IMAX screens or about nine football fields, excluding the end zones. I mean, dam.
As a means of promoting its Inspiration Truck, a new, fully autonomous driving tractor-trailer—and the first ever licensed to drive on public roads—Freightliner used the dam to display an audiovisual presentation that highlighted the history of the company and its milestones. The exhibition culminated with the debut of the actual vehicle, which made a dramatic drive onto the Hoover Dam from the mountains above.
“The Hoover Dam is a wonderful example of ingenuity, but also emphasizes the role of trucks within the U.S. economy,” says David Giroux, director-corporate communications and marketing at Freightliner’s parent company Daimler Trucks North America. “We were hoping to exhibit technology leadership in a highly visible event format that highlighted our dedication to customer value in terms of safety, efficiency and connectivity.”
During a gala awards ceremony held in Melbourne Daimler Trucks Australia celebrated its highest achieving Commercial Vehicle dealerships for Mercedes-Benz, Freightliner and Fuso. The awards recognise outstanding dealership performance and commitment to the highest levels of customer satisfaction.
Whitehorse Trucks were pleased to accept the award for "Freightliner Trucks Metropolitan Dealer of the Year". This is the second year running we have been acknowledged for this award.
We were also very proud to congratulate Colin De Gee for his award "Freightliner Salesmen of the Year". Well done Colin, your customers certainly appreciate the level of service and attention you provide them.
See more photos on our Facebook page above.